Born from the merger of the once rival events Tokyo International Anime Fair and Anime Contents Expo, AnimeJapan has been the biggest anime industry event for the last few years. A great experience for those who can attend it, but also fairly exciting for fans abroad as it’s always a source of endless anime announcements. Its site is full of teasers and the industry doesn’t do a great job at hiding its secrets, so we’ve compiled a list detailing a bunch of titles that you should expect some news for.
This isn’t a new development, but the events got traction today thanks to a statement by CDJapan on the matter going viral. Our friend megax is here to explain the business decision that likely lead to this.
While most of the content on this site will relate to the actual animation process, we’d be amiss to ignore the finances that make such process happen. As such, I like to pop in from time to time to talk about the various business-related events that affect the anime industry. One said event occurred this week as an international retailer who sells Japanese-made products internationally sent out an e-mail that caused a big ruckus in the international anime community. As this affects us more than the domestic audience, I felt the need to discuss this and to correct some misconceptions.
On the first part of this essay I addressed some common misconceptions about anime widely enjoyed by general audiences; first regarding misguided attitudes like mainstream acceptance being related to excellence and artistic intent, but also important facts like the existence of huge family series invisible in online discourse. And perhaps more relevant to people’s interest, a sample of latenight shows that managed to reach non-anime fans, which proved that the assumed biases against common aesthetics and premises are massively exaggerated by the western community. For many years, television has been the vehicle through which all sorts of anime has arrived to many audiences beyond what English-speaking fans and other subcommunities outside Asia tend to assume. But there’s a slight issue – TV is dying.